Project Salty
A Concept Design Agency
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why concept-led spaces

People rarely remember a space, they remember how it made them feel.

At Project Salty, we create concepts that shape every touchpoint - from the environment and visual identity to the smallest guest interactions, even how the bill is presented.

When every detail is guided by the same idea, the result is an experience that feels cohesive.

clients

problem

Most spaces start here

  • Architecture
  • Interior
  • Branding
  • Marketing
Everything happens independently.Result? A beautiful space with no identity.

We start here

  • Concept
  • Brand Identity
  • Interior Direction
  • Guest Experience
  • Every Touchpoint
Everything feels intentional.A space with a soul people remember.

solution

We lay the foundation for spaces with purpose. By defining a project's identity, story, and creative direction from the outset, every element of interaction contributes to a memorable experience.

SERVICES
Storytelling Sensory Experiences Brand Identity Product Fabrication Nomenclature Guest Journey Visual Identity Merchandise Packaging Tableware Signages Uniform
Application

how this applies to hospitality

Designing experiences that guests cannot forget - one stage at a time.

Scroll to walk the journey ↓
01

Concept

The single idea every other decision answers to.

02

Brand
Story

A narrative the space tells before a word is spoken.

03

Arrival
Experience

The first impression, choreographed to the last detail.

04

Interactive
Touchpoints

Moments that invite guests to capture it.

05

Rituals

Designing rituals for guests that make the experience more personal.

06

Take-home
Brand Recall

A lasting impression guests carry home with them.

result

When every touchpoint is guided by one idea, the outcome compounds.

Higher Recall
Premium Perception
Stronger Storytelling
Easier Marketing
Better Guest Experience
Consistency Across Touchpoints

our work

01 / Restaurant

Kimikai, Gurgaon

Asian Restaurant

How Kimikai came to life - concept to opening.

02 / Hospitality

The Drop, Delhi

Coffee & Cocktail Bar
03 / Boutique Hotel

Ekam Kashi, Varanasi

Boutique Hotel
Completed

Ekam Kashi - Boutique Hotel, Varanasi

Concept design, logo & visual identity, stationery, branding elements, spatial layout, guest experiences, nomenclature, amenities detailing.

Kimikai - Asian Restaurant, Gurgaon

Concept design, logo & visual identity, stationery, branding elements, spatial layout, guest experiences, nomenclature, amenities detailing.

Lebua, Daulatgarh - Boutique Hotel, Udaipur

Concept design, branding elements, spatial layout, guest experiences, amenities detailing.

Saptara - Boutique Hotel, Manali

Logo & visual identity, stationery design.

The Drop - Coffee & Cocktail Bar, Delhi

Concept design, logo & visual identity, stationery, branding elements, spatial layout, guest experiences, nomenclature, amenities detailing.

Strangr - Pop-up Bar, India Design Week '26

Concept design, stall design execution & styling.

Grazing Table - One8 Launch

Concept design, execution & styling.

Ongoing

Saz, DLF Promenade - Italian Eatery, Delhi

Concept design, logo & visual identity, stationery, branding elements, spatial layout, guest experiences, nomenclature, amenities detailing.

Grand Hotel Nainital - Boutique Hotel

Full rebranding of this colonial property.

Avisa Surfaces - Experiential Store, Delhi

Concept design, branding elements, spatial layout, guest experiences, nomenclature, amenities detailing.

Unnamed - Home Bakery, Delhi

Visual identity and packaging design.

Unnamed - Boutique Hotel, Sikkim

Concept design, logo & visual identity, stationery, branding elements, spatial layout, guest experiences, nomenclature, amenities detailing.

Premium Massage Salon, Delhi

Concept design, logo & visual identity, stationery, branding elements, spatial layout, guest experiences, nomenclature, amenities detailing.

let's create spaces people remember.